Introduction

The digital marketing landscape in Africa is evolving rapidly, and the Association of Digital Marketing Professionals (ADMARP) is stepping up with a timely initiative. The ADMARP Digital Product Growth Summit 2026 is set to convene over 2,000 marketers, founders, and tech enthusiasts in Lagos, free of charge, to rethink how product and marketing teams can work together from the ground up.

What Happened

Scheduled for Friday, 27 November 2026, at the 157 Garden Event Centre in Lagos, the summit expects a hybrid audience of in-person and virtual participants. ADMARP has positioned Raenest as the headline sponsor, while Digital Tribe and Dochase join as gold partners. The event is further backed by a coalition of industry names including Subify Technologies, The Fintech Africa, Builders in Fintech, Marketing Edge, Brand Communicator, The Brand Colossus and Eskimi. The program features more than a dozen speakers covering product-led growth, AI-powered marketing, retention strategies, the creator economy, and building trusted brands.

Why This Matters

Across Nigeria fintech, e-commerce and consumer tech sectors, companies are under growing pressure to retain the users they acquire, not just attract them. The summit directly addresses the reality that marketing spend is rising while growth stalls when marketing, product and technology teams work in silos. By gathering product managers, CTOs, data professionals and creators under one roof, DPGS 2026 aims to shift the conversation from top-of-funnel tactics to the product experience that determines whether users stay or leave.

Key Takeaways

  • Product-led growth frameworks that prioritize user retention over mere acquisition.
  • Insights on AI-powered marketing tools and how they can optimize campaign performance.
  • Strategies for building trusted brands that resonate across African markets.
  • Recognition of excellence through the ADMARP Digital Product Growth Awards in 11 categories, including Growth Marketer of the Year, Product of the Year and AI Startup of the Year.
  • Actionable takeaways on aligning product development with real-time market data and cross-disciplinary collaboration.

Conclusion

ADMARP expansion from marketing-focused events to a full-spectrum growth summit signals a broader shift in how African digital businesses are approaching user engagement. With free registration open at app.eventpadi.com/admarpsummit, the summit offers a rare opportunity for cross-disciplinary learning and networking. As Elizabeth Anuoluwapo Ogunseye, President of ADMARP, notes, the product experience is what keeps people around, and this event is designed to make those conversations happen in one room, not three.