Introduction

Apple has opened preorders for the new Apple Watch Series 12 and Apple Watch Ultra 4, bringing incremental but meaningful upgrades to its wearable lineup. With longer battery life and a more powerful chipset, the 2026 models aim to entice users looking for improved performance and new health-tracking capabilities.

What Happened

At Apple's event unveiling the Apple Watch Series 12 and Ultra 4, the company introduced both watches, which look similar to their predecessors but pack significant changes under the hood. Notably, there is no update to the SE model for 2026, and pricing remains unchanged across the board unlike the broader iPhone lineup. Victoria Song from The Verge got hands-on time with both watches and highlights the most significant improvements, from the Audio Intelligence features made possible by the S11 chip to enhanced sensor tracking.

Why This Matters

The new S11 chip enables Audio Intelligence features and supports improved sensor tracking, making the watches more capable for fitness and daily use. The Apple Watch Ultra 4 continues to offer GPS and 5G connectivity in a single size, while the Series 12 starts at $399 for the 42mm GPS model, with a 46mm option available for $50 more. For those seeking premium materials, a ceramic case option returns for the first time since the Series 5, starting at $899.

Key Takeaways

  • Apple Watch Series 12 starts at $399 (42mm GPS) and $449 (42mm 5G + GPS), available at Amazon, Best Buy, and Apple
  • Apple Watch Ultra 4 starts at $799 from Amazon and Best Buy, featuring GPS and 5G support in one size
  • Both models launch on September 18, 2026, alongside the iPhone 18 Pro and Pro Max
  • Ceramic case option available for Series 12 starting at $899, a first since Series 5
  • No SE model update for 2026, and no price changes on the watch lineup

Conclusion

If you’re looking to upgrade your wearable with better battery life, a faster processor, and new health-focused features, the Apple Watch Series 12 and Ultra 4 are now open for preorder. Launch day is September 18, 2026, so you can secure your device ahead of the release and avoid sell-out risks.