Introduction

Jisoo, a member of the K-pop group BLACKPINK, serves as the face of Salomon's fall/winter 2026 campaign In the Open. The effort highlights how technical footwear has found a place on city sidewalks, blending performance features with a style-forward aesthetic that appeals to everyday wearers.

What Happened

The campaign centers on three Gore-Tex-equipped silhouettes: the XT-6 Protective, XT-Whisper Gore-Tex, and XT-4 OG Gore-Tex. Each shoe is built to keep feet dry and comfortable in wet or cold conditions while maintaining a sleek profile that works from trailheads to urban streets. Photos from the shoot place Jisoo in a grassy landscape with a distant Seoul skyline, visually connecting the natural and the metropolitan.

Why This Matters

Salomon's evolution from niche hiking label to street-style staple reflects a larger shift in fashion toward utility that doesn't sacrifice looks. Jisoo's personal perspective, favoring light, comfortable movement regardless of environment, resonates with audiences who prioritize function alongside appearance. The campaign's visual language, which places outdoor elements alongside city backdrops, reinforces the idea that gear can serve multiple facets of daily life.

Key Takeaways

  • The In the Open collection launches globally on October 7 at salomon.com.
  • Three Gore-Tex models deliver waterproof protection without bulk.
  • This marks Jisoo's first global ambassador campaign with Salomon since being named a brand partner earlier in 2026.
  • The shoot's Seoul setting ties the collection to the city's blend of modern energy and natural spaces.
  • Urban and outdoor aesthetics are presented as complementary, encouraging wearers to transition seamlessly between environments.

Conclusion

With In the Open, Salomon continues to argue that winter footwear can be both rugged and refined. Jisoo's involvement and the campaign's dual-city-nature visuals make a strong case for gear that moves as fluidly as the people who wear it. Readers looking to refresh their winter rotation will find plenty to consider as the release date approaches.