Introduction

Finding the right place to preserve cherished artwork or photos can feel overwhelming, especially with so many options and varying price points. Michaels has recently transformed its approach to custom framing, turning what was once a tedious process into a streamlined, style-focused experience that puts choice and accessibility front and center.

What Happened

Michaels recently completed a major redesign of its framing department, reorganizing displays by style and color so shoppers can easily browse and compare options hands-on. The store now features an exclusive collaboration with Architectural Digest, offering five unique moldings you won't find anywhere else. In-store, spacious tables invite you to pull samples, mix and match mats, and visualize combinations—whether with the help of a framing associate or entirely on your own terms. A new online frame builder also lets you upload photos, experiment with matting and glazing, and even use augmented reality to project the finished piece on your wall before you commit.

Why This Matters

With over 1,300 locations across 49 states and Canada, Michaels makes professional framing far more reachable than boutique shops that require shipping pieces back and forth or weeks-long appointments. The refreshed experience translates to faster turnaround—often under two weeks—transparent pricing by size, and a rewards program that turns every frame into credit for future projects. Plus, the addition of 200+ readymade frames for same-day service and custom canvas prints starting at $20 means preserving art no longer has to be a slow, expensive endeavor.

Key Takeaways

  • Frame selection is now organized by style and color, making it easier to mix and match without guesswork.
  • The Architectural Digest partnership introduces five exclusive moldings, adding designer flair to everyday framing.
  • Pricing is size-based and transparent, with typical savings of up to 70 percent off sticker rates.
  • Lead times average around two weeks, but many orders arrive early, and same-day options exist for readymade frames and canvas prints.
  • Every frame job earns rewards redeemable for merchandise or future framing credits.

Conclusion

What began as a nostalgic nod to a trusted framing method has become a surprisingly modern, customer-friendly experience. Whether you're preserving a heirloom, prepping a gift, or simply updating home decor, Michaels' refreshed approach proves old-school framing can be better than ever without the old-school hassles.