Introduction

Jay-Z's MarcyPen Capital Partners is reportedly close to finalizing a deal to acquire LVMH's share of Fenty Beauty. The move would mark a significant shift in the brand's ownership structure, nearly eight years after its launch alongside Rihanna's other ventures.

What Happened

According to industry source Puck, MarcyPen Capital Partners is in negotiations to purchase the 50% stake currently held by the luxury conglomerate LVMH. Terms remain undisclosed, but sources suggest the deal could close within weeks. LVMH originally partnered with Rihanna to develop and launch Fenty Beauty in 2016, teaming up with Kendo Brands to bring the line to market. Since its 2017 debut, the brand reportedly generated $100 million in sales within the first 100 days, though insiders note its market dominance has faced increasing pressure from emerging competitors.

Why This Matters

The potential sale comes as Fenty Beauty's valuation has reportedly shifted. Earlier this year, LVMH sought advisers to facilitate a divestiture, with the brand estimated at $2.8 billion in late 2025. Recent Reuters reporting places the current valuation at around $1 billion, with 2024 net sales hitting approximately $450 million. For MarcyPen, which previously backed Rihanna's Savage X Fenty in 2021, acquiring a stake in Fenty Beauty would extend the firm's footprint in the celebrity-founded beauty space and signal continued investor confidence in Rihanna's brand ecosystem.

Key Takeaways

  • MarcyPen Capital Partners is reportedly close to buying LVMH's 50% stake in Fenty Beauty.
  • Terms of the potential deal have not been disclosed, but could be finalized within weeks.
  • Fenty Beauty was valued at approximately $2.8 billion in late 2025, with current estimates around $1 billion.
  • The brand generated roughly $450 million in net sales in 2024, according to Reuters.
  • MarcyPen previously invested in Rihanna's Savage X Fenty, marking this as a major expansion into beauty ownership.

Conclusion

If completed, the transaction would represent one of the most notable ownership changes in the celebrity beauty sector since Fenty's launch. It underscores the evolving dynamics of beauty brand valuations and the growing interest from investment firms in founder-led cosmetic companies. Stakeholders will be watching closely as the deal progresses, particularly regarding how the new ownership might influence Fenty's product strategy and market positioning.